Have not posted on here for a good while , but log on most days to have a mooch and keep myself up to date.
Have to say I find this shirt quite fascinating and have never seen one before and thanks for posting
It did get me thinking
You see far from being small time, Alexander Howden Group came into existence in late 1984 when Alexander Howden Insurance Brokers changed their name. So the earliest this shirt dates from is December 1984
I worked in the Insurance Industry from the mid 80s through to early 90s and knew of them
Even in the mid 80s they were a decent size outfit - in 1986 for example -quick check at companies house - turnover was £55 million
So whilst yes it could have been a kit for some obscure game they sponsored , or maybe they bought a batch of our shirts, given the timing - our kit changed again as someone has pointed out at the start of the 1985/6 season when we renewed sponsorship with HB Electronics- could it have an alternative explanation ? Could it be one of a batch mocked up for Howdens as we were at the time in discussions with them as potential sponsors ? The club was in deep financial trouble at the time, desperate for cash and was always on the lookout for new opportunities - mean to say they did the normid deal just 12 months later
I dont have an answer , but throw this up as a possibility because 12 years later in 1997 with turnover over £100 million Alexander Howden Group changed their name again - to one most people are familiar with particularly as football shirt sponsors - AON Limited
How different our history may have been had they sponsored us back then and we had never got into bed with Normid - we could still have been playing at Burnden Park !
Anyway - its pure speculation but I do hope someone can give us a definitive answer on this shirts origin
BTW http://www.historicalkits.co.uk/Bolton_Wanderers/Bolton_Wanderers.htm is a useful source of information on our kit & sponsors