It's called leadership. Impossible to placate everyone, and it's not wholly about what is said. But at a time of major discontent a quality bit of p.r. could galvanise support and, as has been suggested, help make the club appear more attractive to potential signings and even investors.
Many years ago, when we were in a similar level of shit, our own Sir Nat went on the pitch before the start of a game against Charlton. Their fans gave him grief, and he turned to them, fronted up, and declared "They don't understand....."
Burnden went fuckin ballistic and we won.
It's easy to be cynical, but it can be done. Sir Alex Ferguson (love him or hate him) went round the streets in a car with a megaphone drumming up support for St. Mirren
Not expecting that, but leadership is sadly lacking, and indeed some spirit seemed to disappear with That's passing. It's now time for someone at the club to get it back.