Zog1

EPP don’t want anything to do with the football, for them it's all about realising the potential of under utilised assets. They're paying us to redevelop bits of the ground to better suit the market they feel they’re in a unique position to attract. Corporate events, concerts, all sorts. The money has nothing to do with how much we'll spend this year on football. Interestingly if it does bring in more revenue it does count under the Squad Cost Rules (SCR), meaning we could spend more without the risk of falling foul. This would make us a massively more valuable/ sellable asset. Just my 2p.

Everton is a bit of a test run of what we can expect from the top end of the Championship. Defensively we contained them really well, but we were never really a threat going forward, like SS said we need re-enforcement up top, wingers and strikers incoming.

Think it's still that calf issue he had in April.

Still a few weeks away

I am positive? just keep clapping

Know it's Prem opposition and only pre season but i think this has already identified some issues. Sheehan is too weak, our wingers don't really atm seem good enough and hard to say on Dalby due to the lack of supply.

If you've got the money stadiums are not difficult to modify, towards the end of the prem days they were stalking about adding 1000 seats. The roof is structurally supported from the outside, so a new roof wouldn’t be as difficult as some other stadiums.

Based on Venezia if that is their model, i can see some similarities between them and us. Close to their international airport, good transport links with the motorway and rail, starting from a very low base, room around the stadium to build, in or near a big city that isn't the capital.

This is what they did at Venezia FC, we're getting a diet version, at least for now. So @Casino i think that's exactly what's going on. Dick head.

Exactly there is capacity for more concerts, events, all sorts and we don't have the contacts or industry know how internally to take advantage of it. We make next to nothing from it, the average in the Championship is about £5-10 million a year. If they’re able to bring in £10 and they take £4 of it, everybody wins, and they’re paying for the privilege of trying.

They didn't buy us they bought a stake in us, a small % of the pie. It's a mutually beneficial relationship, they leverage our stadium, location, fame etc to make themselves and us money, and they're paying for the privilege.

They've come out and said it's not going on players and won't affect footballing operations. The club come out in the summer and said it didn't make enough money from commercial operations and the person joining the board used to run Oak View Group, which develops, operates, and manages sports and live entertainment infrastructure, specialising in venue development, hospitality services, and commercial partnerships. It don't think it's limited to concerts, i think that's going to play a major part of what we do. Unless you think they have another purpose? lets hear it genius. @Casino

This will be a good chance to see how we'll set up against the better teams in the division with Everton coming close to relegation themselves to the Championship last season, it will replicate what it'll be like vs WestHams, Burnleys and Wolves. It will be our last real chance to be able to gauge where were good and were we're weak.

Suspect this is more about getting international acts to perform at the stadium to generate additional income than anything.