I don't have a problem with ticket prices. (Although I do believe that if you have a season ticket, home cup games should be included at no extra cost).
MY gripe is with the "extras" they lump on to the so called reduced ticket games; the "booking fee" and the very unreasonable car park charges. If they want to encourage us to go to the games then:-
i) Season ticket holders claim their ticket FREE.
ii) Cheaper Tickets with deals for kids.
iii) No Booking Fee.
iv) Free car parking voucher if requested at time of booking ticket, especially if you buy tickets for kids. (IE I live in Bucks & will be going with 4 kids, so a free car park pass for a 400 mile round trip is not to much to ask is it??)