In this commercial avarice world of the premier league I was delighted to read that Aston Villa have given up a potential two million pound shirt sponsorship deal and handed the shirt space instead to (Accorns) a local Childrens hospice charity based in the Midlands. Hats off to to them and Owner Randy Lerner, also martin O'neil has said all his future media interview fees will be paid directly to the charity. Well done Villa!. in a time of commercial takeovers by foriegn owners and consortiums buying up premier league clubs, Randy Lerner seems to have a genuine interest in the club and it's supporters other than making bucks. he re-built the Holte pub and pays for away travel for fans at certain games, Keep up the good work.

Randy Lerner seems to have a genuine interest in the club and it's supporters other than making bucks.

That may be the case in the short term, but don't be fooled into thinking he has bought the club for anything other than investment purposes

Its easy to do that when you're owner is worth Billions

Its easy to do that when you're owner is worth Billions

It is.

 

But plenty don't.

In this commercial avarice world of the premier league I was delighted to read that Aston Villa have given up a potential two million pound shirt sponsorship deal and handed the shirt space instead to (Accorns) a local Childrens hospice charity based in the Midlands. Hats off to to them and Owner Randy Lerner, also martin O'neil has said all his future media interview fees will be paid directly to the charity. Well done Villa!. in a time of commercial takeovers by foriegn owners and consortiums buying up premier league clubs, Randy Lerner seems to have a genuine interest in the club and it's supporters other than making bucks. he re-built the Holte pub and pays for away travel for fans at certain games, Keep up the good work.

 

The charity would get more money if Villa sold the space and then donated the money...

The charity would get more money if Villa sold the space and then donated the money...

That doesn't raise the profile of the charity to quite the same extent, though, does it?

That doesn't raise the profile of the charity to quite the same extent, though, does it?

 

True, but if my kid was in a hospice, I know money is better than a high profile when it comes to providing care. Anyway, a good gesture, well done Villa.

That may be the case in the short term, but don't be fooled into thinking he has bought the club for anything other than investment purposes

 

And in doing so if he can help the supporters and local charities etc, so what?

 

Maybe he's just into ethics...they're a funny lot them yanks

Just a thought, why didn't he take the 2mill sponsorship and give it to the hospice. JSL.

 

Still a good gesture.

 

EDIT - Note to myself, read ALL the threads before fooking posting.

Edited June 4, 200818 yr by Crew86

Fair enough, hats off that it's been done, but ?2 mil in the world of Randy Lerner is not a lot. I would assume that a lot others have a philanthropic side which isn't so widely covered as it doesn't involve sponsorship etc.

That may be the case in the short term, but don't be fooled into thinking he has bought the club for anything other than investment purposes

 

that maybe so

 

I'm as cynical as most when it comes to stuff

 

but it's good to see a foreign investor taking these steps and looking after the interests of the club and community in such a way

 

better that than the antics of the other two yanks at Liverpool

And in doing so if he can help the supporters and local charities etc, so what?

 

Maybe he's just into ethics...they're a funny lot them yanks

I bet he's only been there to see West Ham v Villa

better that than the antics of the other two yanks at Liverpool

absolutely

I bet he's only been there to see West Ham v Villa

 

Guess it would be more accurate had they played Saarfend in the cup, but I like your point