Thought this for years, why do we charge the prices we do when the income from sponsorships, TV revenue etc, far outways the gate reciepts?
Because they can.
However, if the season ticket prices were £400 this year, but we only charged £200 instead, the revenue loss on the 14,000 season tickets would be £2.8M
Though it wouldn't, would it?
At £200 a season ticket you'd hope for, say, an extra 5,000 season ticket holders? maybe? So 5,000 x £200= £1M, so the loss is down to £1.8M
However, if those 5,000 extra season ticket holders spent, say, £40 each on merchandising over the year = £200,000, loss down to £1.6M
If those extra 5,000 spent on average £10 each in the ground on pies/beers etc over 23 games= £1.15M, loss down to £450k
£450k, whats that? Bonuses paid to chairman/directors for failure? £8,654 a week, not even half a players weekly wage? or £346 per player, per week, in a 25 man squad.
Okay, I know it's a basic scenario, & the figures are hardly accurate or hearsay, but you're not telling me it's not food for thought!!