Is This The Future Of The Reebok?
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Football is currently overpriced, I think we can all agree on that. Even MickBrown. And let???s face it, it???s not going to get any cheaper.
Those of you that have followed my work these last few months will know that my company were in negotiations with BWFC to buy a private box at The Reebok for a season. Sadly, we could not get them to drop the price to the required level and we walked away. Hence why I???m still sat in the North Stand Lower Tier with the fat gorilla???s that keep trying to get chants going.
During a rare lull in my busy life I got to thinking about the future of the Reebok and how it will be effected by the current trend of less and less season ticket holders and ultimately less paying customers. Do we really want to go back to the days of 12000 attendances and huge empty spaces? Of course not, so the only way is to ditch the seats and make the ground one big corporate box.
Oh she???s winding us up again you???ll no doubt declare but instead of throwing insults my way why not think about it for a minute. I suspect the majority of Bolton fans don???t spend anything inside the Reebok on matchday other than the price of a ticket. They probably drink in local pubs before and after the match before going home for tea.
But what if the only option at BWFC was to buy a corporate package? No longer could you just buy a ticket and then feck off home at 5 o???clock. No, to watch Bolton you would have to purchase a package which would consist of a matchday ticket, programme, light lunch before the game and a main meal after the game. The cost would be ??120 per person. Not only would BWFC be guaranteed ??120 for every single fan, the fact they would be in the Reebok for at least 4 hours would guarantee them huge revenue at the bar and in the club shop. They could even open up a casino or nightclub to keep people in the place ??? the potential is endless.
Matchday would become a great experience. No more cold weather, no more rain in your face, no more having to listen to dreary chanting, no more disgusting language, no more abuse, no more poor people wearing Burberry. Just sophisticated people like me wanting to have a good time under one roof.
You can mock, but one day this will be the future. And I can???t wait.