"With one eye on the future, the group hope to get supporters behind a single chant pre-kick off, which could replace or complement the music which currently greets the players as they walk out of the tunnel on to the pitch."
I think that having a club anthem would help kick start the noise before a game.
Dim the lights pre kick-off like City and Chelsea do and play a montage of old footage from the White Horse final, to Bruce and the boys, to the Euro aways, etc. on the big screen whilst playing the club song.
If the whole stadium looked like this, it would be quite impressive: