back in 2000ish
I started doing blog posts for a gambling / footy website called "From The Terrace"
their aim was to get someone from every club to post match previews, reports and news for their club, but they wanted proper "fan enthusiasm" in terms of opinion and subjectivity whether that by postive or negative, to make it stand out from boring teamtalk type websites, whilst the main site gave betting tips and what not
was put on to it by a mate who did the West Brom section, and they paid £100 a month, so was all over it
when we signed Akinora Nishizawa, and he got his first (and I think only goal) in a cup game, I went with the headline "Jap's Eye For Goal"
and they fucking censored me and changed it something like "Japanese Player Scores For Bolton" because a lot of their audience was from that way, and as all the headlines appeared on NewsNow they didn't want to be seen as racist
utter woke nonsense