Imagine the scene, the week leading up to the first match at the new Wembley, England v Brazil.
Bloke on phone : "I've bought one of these 10 year season ticket things which gets me access to every game at Wembley for the next 10 years, but as of yet my ticket has not arrived. Could you tell me what's happening?"
Wembley ticket office "Sorry mate, in our infinite wisdom, we have decided to shut the stand that your seat is in for this one match - The boss did it at Bolton once and it saved about ??12.75 in wages at the beer counter - he thought it would work well here"