george, for arguments sake, we have 14k STH
now, to get another 10k bolton fans off their apathetic arses, it would need to be no more than 15 quid....i actually don't think that would do it, tbh
but if it did, we'd then have 14k paying 15 quid
220k
or we can have 7k paying (your figure) ?35
245
which is probably why it makes sense to someone up there