“A sell-out crowd of 68,871 and a huge TV audience on BBC1”
suggests it’s more popular than some are proposing on here.
https://www.mirror.co.uk/sport/football/match-reports/england-women-euros-austria-lionesses-27417187.amp
I watched it and enjoyed it.
If you are going to grow a sport and try to inspire more young girls to be passionate, competitive and lead active, healthy lifestyles, and prime time viewing and positive press encourages this, then I don’t see why some are so negative.