Unibol is to be re-named after the end of next season and are in discussions with a major sponsor for both stadium and shirt rights.

 

 

 

Any ideas anyone???

 

 

Aye not sure its stubbornness just easier for the mind to pick the comfortable name.

Same way I call The Old England The Old England round here, even though its been called The Albion for over 10 years.

 

21 minutes ago, gonzo said:

Aye not sure its stubbornness just easier for the mind to pick the comfortable name.

Same way I call The Old England The Old England round here, even though its been called The Albion for over 10 years.

 

I agree.

The original name and it being the Reebok for 17 years sticks with a lot of folk.

I tried with Macron, but it never felt right. 

And UNIBOL, well that’s felt weirder than Macron.

It’s now a stadium name that’s going to cease to exist soon. So I’m certainly not going to get into the habit of using it.

I suppose it’s an opposing view to @tomski’s, but I feel quite sad it doesn’t have a proper identity.

Does nobody else find themselves dodging the name? “I’m off to the Middlebrook watching The Whites?” On the odd occasion I’ve caught a taxi recently, I’ve used Middlebrook, Whites Hotel, The stadium.

But I get it. We go where the money takes us and I’m fine with that.

But there’s only 2 scenarios that would make me truly happy with its name. And that’s the Reebok again or fusing the new sponsor with something historical - ideally Nat Lofthouse.

 

 

1 minute ago, desperado said:

I agree.

The original name and it being the Reebok for 17 years sticks with a lot of folk.

I tried with Macron, but it never felt right. 

And UNIBOL, well that’s felt weirder than Macron.

It’s now a stadium name that’s going to cease to exist soon. So I’m certainly not going to get into the habit of using it.

I suppose it’s an opposing view to @tomski’s, but I feel quite sad it doesn’t have a proper identity.

Does nobody else find themselves dodging the name? “I’m off to the Middlebrook watching The Whites?” On the odd occasion I’ve caught a taxi recently, I’ve used Middlebrook, Whites Hotel, The stadium.

But I get it. We go where the money takes us and I’m fine with that.

But there’s only 2 scenarios that would make me truly happy with its name. And that’s the Reebok again or fusing the new sponsor with something historical - ideally Nat Lofthouse.

 

 

Yep, these days I call The Middlebrook more than anything else

It’ll always be the Reebok, don’t be embarrassed or sad.

20 minutes ago, desperado said:

I agree.

The original name and it being the Reebok for 17 years sticks with a lot of folk.

I tried with Macron, but it never felt right. 

And UNIBOL, well that’s felt weirder than Macron.

It’s now a stadium name that’s going to cease to exist soon. So I’m certainly not going to get into the habit of using it.

I suppose it’s an opposing view to @tomski’s, but I feel quite sad it doesn’t have a proper identity.

Does nobody else find themselves dodging the name? “I’m off to the Middlebrook watching The Whites?” On the odd occasion I’ve caught a taxi recently, I’ve used Middlebrook, Whites Hotel, The stadium.

But I get it. We go where the money takes us and I’m fine with that.

But there’s only 2 scenarios that would make me truly happy with its name. And that’s the Reebok again or fusing the new sponsor with something historical - ideally Nat Lofthouse.

 

 

 

Still not got used to it. Plenty of times people be referencing it on the wireless and the likes and i be like "where the fuck is that" 😄

 

I’ve generally found myself typing UniBolt, but in conversation it’s usually Middlebrook with the odd Reebok thrown in. 

Hadn’t ever thought about it much but now it feels awfully stupid that the stadium doesn’t have a non-sponsor name. 
 

Stadium names are such a big part of clubs identities. I’m surprised that some lower div clubs still don’t have stadium sponsors though. 

Hillsborough, Stadium of Light, Stadium MK, Fratton Park…

Edited May 14, 20224 yr by Mantra

16 minutes ago, Mantra said:

Hadn’t ever thought about it much but now it feels awfully stupid that the stadium doesn’t have a non-sponsor name. 
 

Stadium names are such a big part of clubs identities. I’m surprised that some lower div clubs still don’t have stadium sponsors though. 

Hillsborough, Stadium of Light, Stadium MK, Fratton Park…

I think Hillsborough had one as part of their FFP dodging but I could be wrong. 

7 minutes ago, Leyther_Matt said:

I think Hillsborough had one as part of their FFP dodging but I could be wrong. 

Yeah he probably sold the stadium to himself, not sure if he renamed it.

Maybe sponsors are put off by the fact that stadiums that have been called something for so long won’t ever be called by their sponsor name.

Doubt many call the Britannia the Bet 365 stadium. Or many called St James Park the Sports Direct Arena.

Or maybe there’s also the fear of fan backlash that deters the club from accepting sponsorship naming rights.

 

It’ll always be The Reebok

22 minutes ago, boltondiver said:

It’ll always be The Reebok

Marc right now

3 hours ago, gonzo said:

Aye not sure its stubbornness just easier for the mind to pick the comfortable name.

Same way I call The Old England The Old England round here, even though its been called The Albion for over 10 years.

 

Hogarth's will always be The Varsity (and occasionally Hogwarts)

3 hours ago, desperado said:

I agree.

The original name and it being the Reebok for 17 years sticks with a lot of folk.

I tried with Macron, but it never felt right. 

And UNIBOL, well that’s felt weirder than Macron.

It’s now a stadium name that’s going to cease to exist soon. So I’m certainly not going to get into the habit of using it.

I suppose it’s an opposing view to @tomski’s, but I feel quite sad it doesn’t have a proper identity.

Does nobody else find themselves dodging the name? “I’m off to the Middlebrook watching The Whites?” On the odd occasion I’ve caught a taxi recently, I’ve used Middlebrook, Whites Hotel, The stadium.

But I get it. We go where the money takes us and I’m fine with that.

But there’s only 2 scenarios that would make me truly happy with its name. And that’s the Reebok again or fusing the new sponsor with something historical - ideally Nat Lofthouse.

... or Burnden Park. & not 'New Burnden".

If that becomes The xyz Burnden Park fairynuff.

Its meet at reebok or meet at the ground

This uni of bolton stuff is just cack

Just call it the ground or stadium nowadays 

be piss funny if its the reebok. 

but like "the reebok stadium presented by authentic brands at middlebrook" 

 

I always say I'm going up to the Reebok whether I'm going on to Middlebrook or the ground

Someone get Shaq on the blower and get Reebok back in Bolton.

7 hours ago, MickyD said:

Out of stubbornness doesn't come into it. 

 

Out of habit,  out of forgetfulness I'll grant you but sad bastards for doing so?  

I'm claiming mind numbing by tequila on that, too. Fuck knows what I was on about, I still call it the Reebok myself from time to time ffs 😃

24 minutes ago, Marc505 said:

I'm claiming mind numbing by tequila on that, too. Fuck knows what I was on about, I still call it the Reebok myself from time to time ffs 😃

I thought someone had hacked your account. 😂

1 minute ago, Steejay said:

I thought someone had hacked your account. 😂

May as well have done! It's weird how different types of alcohol has different effects, beer makes me want to be everyone's friend, jager makes me sad, tequila makes me angry. Got home last night and was apparently just whinging about all sorts. I'll stick to lager 😆

6 hours ago, desperado said:

I agree.

The original name and it being the Reebok for 17 years sticks with a lot of folk.

I tried with Macron, but it never felt right. 

And UNIBOL, well that’s felt weirder than Macron.

It’s now a stadium name that’s going to cease to exist soon. So I’m certainly not going to get into the habit of using it.

I suppose it’s an opposing view to @tomski’s, but I feel quite sad it doesn’t have a proper identity.

Does nobody else find themselves dodging the name? “I’m off to the Middlebrook watching The Whites?” On the odd occasion I’ve caught a taxi recently, I’ve used Middlebrook, Whites Hotel, The stadium.

But I get it. We go where the money takes us and I’m fine with that.

But there’s only 2 scenarios that would make me truly happy with its name. And that’s the Reebok again or fusing the new sponsor with something historical - ideally Nat Lofthouse.

 

 

Don’t disagree I hate the commercialisation but that ground has been sponsored since it’s birth and after 25 years I’ve moved on. I think it is sad but it’s well down the list of modern football for me. I wanted it to be called new Burnden 

17 minutes ago, Marc505 said:

May as well have done! It's weird how different types of alcohol has different effects, beer makes me want to be everyone's friend, jager makes me sad, tequila makes me angry. Got home last night and was apparently just whinging about all sorts. I'll stick to lager 😆

Tequila thug 

Don’t really agree with the New Burnden stuff, if nothing else because it related to the district. Not sure Middlebrook Park has the same ring, mind, and Lostock Park sounds like a train station.

I’ll avoid mention of that lot down the road naming a stand after their old ground because they didn’t have any legendary players to take the honour. 

I get the stadium naming is worth a few quid, but as a nod to the past I've never understood why we have dull N,E,S & W stands when they could have copied Burnden in naming the sides of the ground.