tomski Posted March 8, 2015 Posted March 8, 2015 Appreciated 1-3 £5 tickets off anyone who wasnt goin to claim any? More the merrier n all You just need a client ref off an s/t don't you. Id give you mine but someone is already on it. Quote
Big E Posted March 8, 2015 Posted March 8, 2015 One is borrowed off me, so 3. It's 4 plus the peasant Quote
Not in Crawley Posted March 8, 2015 Posted March 8, 2015 Right Crawley, your area of expertise was or is theatre marketing. I have, on occasion, spent a few days with my family in that there London. Looking for things to do I've visited theatreland and wondered at the pricing structure. Have I ever wanted to paypay upwards of £200 for four of us spending an evening watching a stage play or musical? No, have I fuck! Would I spend £100 on the same evening's entertainment? Maybe I would. Am I different than the rest of folk in that I don't go in thinking fuck it, I'm a tourist I'll pay whatever they ask? That's why we dynamically price. Quote
Not in Crawley Posted March 8, 2015 Posted March 8, 2015 (edited) No one is saying certain pricing promos can't work on a short term bump for a match, but the % dropped by the take up, gives such poor ROI it isn't worth it in the longer term and you end up devaluing the overall price margins as people expect discounts continually. Basically you run the risk of cannibalising your revenue with no gains in attendance growth. It's not a sustainable model for entertainment tickets, especially one whose business model is built around providing a premium product. Listen I do this for a living, it's pretty boring and to try and keep explaining it whilst someone doesn't know the full demographic detail, profiling of attendance and price resistance margins is pointless and as someone pointed out really, really boring. DJ, if you are really interested in this sort of thing, have a look at the pricing institute website, or the one I mentioned earlier (you notice the word sport on the website with many interesting research documents) then maybe the marketing dept at Bolton won't just sigh and think they are talking to another discounting amateur crank. I really do admire your interest and passion, do some research and back it up with tangible facts and evidence, not anecdotal, and you'll probably find some useful and interesting conclusions. Maybe a job with our research team. Edited March 8, 2015 by Not in Crawley Quote
darrener Posted March 8, 2015 Posted March 8, 2015 I'm buying 4+ for a bisexual bloke who posts on herecalamarikev? Quote
Mounts Kipper Posted March 8, 2015 Posted March 8, 2015 Appreciated 1-3 £5 tickets off anyone who wasnt goin to claim any? More the merrier n all You can use my client reference for millwall tickets I've 2 season tickets so don't know how many £5 tickets you can get with them but happy for someone to be able to benefit. Quote
davidjack Posted March 8, 2015 Posted March 8, 2015 I've just given you actual hard facts about Bradford, Not in Crawley, which you've chosen to ignore. The discount here is to people who otherwise wouldn't be coming - they've already got the season ticket money in - and season ticket holders make up about 80 per cent of our support currently. Trying to do something that boosts the crowd for this one game and which may well tempt a few more to come back...well I just don't see how that can be anything but positive. Your solution is simply a counsel of despair - and will see those swathes of empty seats get bigger as the season fades away into nothingness. Isn't marketing supposed to be about boosting demand and growing revenues, to use the horrible jargon of the trade, rather than saying ah fuck it, might as well accept it's all going to shit so let's do nothing? But crack on with your 'theories' anyway. Quote
Mounts Kipper Posted March 8, 2015 Posted March 8, 2015 I've just given you actual hard facts about Bradford, Not in Crawley, which you've chosen to ignore. The discount here is to people who otherwise wouldn't be coming - they've already got the season ticket money in - and season ticket holders make up about 80 per cent of our support currently. Trying to do something that boosts the crowd for this one game and which may well tempt a few more to come back...well I just don't see how that can be anything but positive. Your solution is simply a counsel of despair - and will see those swathes of empty seats get bigger as the season fades away into nothingness. Isn't marketing supposed to be about boosting demand and growing revenues, to use the horrible jargon of the trade, rather than saying ah fuck it, might as well accept it's all going to shit so let's do nothing? But crack on with your 'theories' anyway. Think basically NIC is saying is that it's something that can give attendance a boost initially but long term it gives you diminishing returns. Quote
Sweep Posted March 8, 2015 Posted March 8, 2015 DJ...I like how you're trying to ensure we get maximum bodies through the turnstile, but weren't you also advocating a boycott earlier this year? - you can't play both ends like that and expect to be taken seriously surely. Quote
darrener Posted March 8, 2015 Posted March 8, 2015 I can only speak for myself but I was a big Bolton supporter for many years .I was a season ticket older at burnden and for about 3 years when we moved to the Reebok. After that I just got bored with the matchday experience and year on year just went less and less. When dougie was despatched I decided to go to the Bournemouth game with my two kids and although we lost we enjoyed it. Then Lennon came and we've been going regularly ever since. I don't what changed, I've always been a Bolton fan and I always will it just took something to bring me back and we have now bought season tickets for next year. My Mum and dad have been season ticket holders for years but didn't renew for this season but they have been impressed with Lennon and they are going to renew next season. I still think the club could do more to attract more of the stay away fans who used to go and the £5 millwall game is a good start, a good performance wouldn't go amiss! I personally think that making season tickets cheaper than they are now could be the answer selling 2 season tickets for £250 is better than selling 1 at £350. A good start to next season and I'm sure the crowds will return. If u look through history this has always been the case. All I know is that we have got the perfect managerial team and if I can be tempted back then I'm sure others can be too. Come on give it a go you might just enjoy it. I did!!! Quote
MickyD Posted March 8, 2015 Posted March 8, 2015 (edited) that making season tickets cheaper than they are now could be the answer selling 2 season tickets for £250 is better than selling 1 at £350. A good start to next season and I'm sure the crowds will return. That's great economics if you know beforehand that twice as many people will buy at the lower price. It's hell of a gamble if you reduce the price by a third hoping to sell twice as many then ending up selling the same number as you would at the higher price. Edited March 8, 2015 by MickyD Quote
darrener Posted March 8, 2015 Posted March 8, 2015 I agree what ever we do it will be a gamble. It could be worth a go for at least one season. If it didn't work then so be it. Unless we try we'll never know. Quote
little whitt Posted March 8, 2015 Posted March 8, 2015 if we ever get back to the prem all 11000 STs who stuck with it get 1st year in prem free Quote
davidjack Posted March 8, 2015 Posted March 8, 2015 Yes Carlos, actual, hard, real, verifiable facts. As opposed to attempting to shout down anyone with a different view and saying how basically everything's shit and everyone's a cunt. CWP, yeah, I was calling for a boycott if things went on as they were (10 games in - 10 games of sheer ineptitude by a manager who'd been given more than enough time. As it was, the board saw the way the wind was blowing and got shut and so I didn't have to. But I make no apologies for threatening to - and calling on others to say enough was enough. Those who blindly supported DF were doing far more damage to BWFC than those threatening to stay away. The man was taking us to oblivion). Quote
Mounts Kipper Posted March 8, 2015 Posted March 8, 2015 I can only speak for myself but I was a big Bolton supporter for many years .I was a season ticket older at burnden and for about 3 years when we moved to the Reebok. After that I just got bored with the matchday experience and year on year just went less and less. When dougie was despatched I decided to go to the Bournemouth game with my two kids and although we lost we enjoyed it. Then Lennon came and we've been going regularly ever since. I don't what changed, I've always been a Bolton fan and I always will it just took something to bring me back and we have now bought season tickets for next year. My Mum and dad have been season ticket holders for years but didn't renew for this season but they have been impressed with Lennon and they are going to renew next season. I still think the club could do more to attract more of the stay away fans who used to go and the £5 millwall game is a good start, a good performance wouldn't go amiss! I personally think that making season tickets cheaper than they are now could be the answer selling 2 season tickets for £250 is better than selling 1 at £350. A good start to next season and I'm sure the crowds will return. If u look through history this has always been the case. All I know is that we have got the perfect managerial team and if I can be tempted back then I'm sure others can be too. Come on give it a go you might just enjoy it. I did!!! Did you miss the glory years? You must be a masochist missing them and renewing now. Fair play like, welcome back. Quote
Not in Crawley Posted March 9, 2015 Posted March 9, 2015 Yes Carlos, actual, hard, real, verifiable facts. As opposed to attempting to shout down anyone with a different view and saying how basically everything's shit and everyone's a cunt. CWP, yeah, I was calling for a boycott if things went on as they were (10 games in - 10 games of sheer ineptitude by a manager who'd been given more than enough time. As it was, the board saw the way the wind was blowing and got shut and so I didn't have to. But I make no apologies for threatening to - and calling on others to say enough was enough. Those who blindly supported DF were doing far more damage to BWFC than those threatening to stay away. The man was taking us to oblivion). It's not tangible, hard facts though. Every piece of research or evidence provided on ticket discounts show that it's overall small bumps in attendance but no longer term revenue gained, and in fact it's overall more harmful to longer term financial and attendance sustainability. What you are suggestion is the pricing equivalent of running round in a panic shouting, slash the prices! Slash the prices! When it's clear there are other factors, needless to say our current season pretty much petering out into nothing a major contributing one. I don't have a copy of Bradford's marketing and pricing strategy, and I take it you don't either so to say attendance grow was simply down to discounting is just a bit naive. You've had answers from the club, which are broadly trying to tell you the say thing. Sometimes a bit of distance and objectivity help, I keep saying I admire what you want to do, but you're coming at it from an emotive and not reasoned point of view. Keep questioning though, keep writing to the marketing depts, let them know there are passioning and willing advocates of this great club, alongside this please listen and read some of the documents I pointed you in the direction of. I really think you'll find them interesting. Honestly, I'm not having a go, I just think you'll be in a better position to make your case with some background and wider context. Go luck and keep on with this, the club needs supporters such as yourself. Quote
darrener Posted March 9, 2015 Posted March 9, 2015 Did you miss the glory years? You must be a masochist missing them and renewing now. Fair play like, welcome back.I know trust me to miss the best years. Although having 2 kids around that time did put a strain on the finances. Saying that Wrexham away was as good has anything else over the last few years a cracking day!! Quote
Mounts Kipper Posted March 9, 2015 Posted March 9, 2015 I know trust me to miss the best years. Although having 2 kids around that time did put a strain on the finances. Saying that Wrexham away was as good has anything else over the last few years a cracking day!! Wrexham was a great day but missing the likes of Plovdiv, Besiktas, Madrid, JJ, Campo, Stelios et al and some massive massive wins against the premier league giants would be hard to stomach for me but understand your reasons, as I said previously welcome back I hope the club can once again embark on an upward curve to reward your support. Quote
darrener Posted March 9, 2015 Posted March 9, 2015 Wrexham was a great day but missing the likes of Plovdiv, Besiktas, Madrid, JJ, Campo, Stelios et al and some massive massive wins against the premier league giants would be hard to stomach for me but understand your reasons, as I said previously welcome back I hope the club can once again embark on an upward curve to reward your support.surely it didn't get better than Caldwell oghani and Gerry mcelhinney? Quote
Mounts Kipper Posted March 9, 2015 Posted March 9, 2015 surely it didn't get better than Caldwell oghani and Gerry mcelhinney? Brutal,Brutal times, do not remind me. Quote
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